Katy Perry

Katy Perry

Katy Perry has a target audience of young girls, aged around 14-17 so therefore she has to be like an older sister/friend, she has to reflect some of the anxieties that young girls have and thirdly be someone that young girls admire and want to be. (eg. appear sexy in a non-threatening way).

"Hot N Cold"

In this video Katy Perry presents herself as somewhat of a victim, the video is somewhat comedic in a way in how this video is played out. She is seen as everybody's friend and also this video could be argued to see that she is having a laugh at herself.

"Last Friday Night"



This music video shows us that Katy Perry isn't afraid to appear as ugly. For example through the idea of her wearing braces, having bra pads and facial air.

"Firework"



This music video of Katy Perry could be seen as a a way for her to tell her fans to celebrate their differences and not to be ashamed of them, this would give a positive message to all her young fans who may be going through tough times. This video also contained elaborate special effects which would help portray the positive message of the song and the lyrics that it gives.

"California Gurls"



In this video Katy Perry goes through an image change. This time she portrays a somewhat sexy image through the time she was dating Russell Brand. This could be argued as a way which also alienates her young audience which she has tried to avoid in her older videos.

"Wide Awake"



This video can be seen as an attempt of Katy attempting to reconnect with her younger fans, as if it was an apology for her older videos where she changed her views whilst she was with Russell Brand. This video goes back to some of her older themes such as the idea of female empowerment.

"Roar"



This music video was made with high production value so they were able to make more in this video for example the special effects that were used in the video. This video also gives off a similar message to that of "Firework" such as that of female empowerment and the positive messages that are promoted in this video such as the idea that women do not need men. Humour was also an element of this video and the idea of being sexy for herself and not to impress a man.