Case Study 2 Emil Nava

Emil Nava

Nava began as a runner for film production companies.
He also worked for Blink Productions.
He now does freelance work for OB management.

After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots.
He signed to Academy – who are the biggest music video production company.
Then worked for Between the Eyes and now works mainly for Pulse.

Emil’s first budget was for the band Kid British and the track Our House

Budget - £20,000

Location – Manchester

Cast – local people

1 day for filming

2/3 days for editing

10 days pre-production

Demonstrates the very tight timescales involved

Emil Nava gives advice on becoming a music video director, he also talks about making music videos with Jessie J and what goes into making music videos.









This is one of the videos which Nava made, It is of Jessie J's 'Wild'.

At his busiest Emil has made 24 music videos in one year.

When he began shooting videos for independent labels the budget would be as low  as £5,000 to£10,000

His most expensive video to date has been for Jessie J and the budget was £160,000. 

He has also started to make adverts, which generally have a higher budget and production values but which allows for less creative freedom.

He also done various Music videos for a number of different artists such as Paloma Faith, Ed Sheeran, Jessie J and Rita Ora.

Paloma Faith



Ed Sheeran



Both of these videos were shot in different ways, "Lego House" being in a narrative style and "You Need Me, I Don't Need You" being shot focusing on the singers. However both of the videos use the style of mid shots and close ups.

Jessie J





Rita Ora

Emil’s Top Tip

Use Extreme Close Up on faces wherever possible

Do not shoot whole of video in medium shot/long shot

Example – Sinead O’Connor – Nothing Compares to U

Godley & Crème - Cry

Some of the Production Companies that OB work with are:

Pulse Films

Rocket

Agile Films

Friends

Wonda

OB Management work as agents for music video directors. They describe themselves as, “ three straight up dudes who work out of Denmark Street London”.

Their aim is to:

Nurture talent

Work with production companies

Work with record labels

Match the right director to the right artists