Audience Research

Audience Research

Before we make our music video we will have to do some forms of audience research and ask questions such as:

• Types of music videos they wanted?
• What kind of music do they listen to?
• Do they watch music videos?
• Age of audience?
• How/where do they listen to music?
• How do they watch music videos?
• Comment on the track.
• Identify target audience.
• Possible wider audience?

We will be able to do this in a variety of ways, some will include having to film and others will not. Ways that we can do this will consist of:

• A Survey, in which we will have to evaluate the results of the questions that we ask. 
• Through the form of a questionnaire.
• Personal interviews. (which will need to be filmed)
• Focus groups.
• Or we could do Vox Pops.

Obviously for each of these we will have to a few different questions, some questions that we can use are: 

• Do you watch music videos?
• What is your favourite music video?
• What do you like about music videos?
• What makes a great music video?
• Where do you watch music videos?