Purpose of a music video

Purpose of a Music Video

Music videos are used in a variety of ways, including for promotion and publicity purposes and also as a way of making money, to increase sales.

It helps to promote the artist, their single, perhaps even their album from which the single is from. It also persuades the audience to buy the CD or to download the album.

Music Videos are also used as product placement, for example Christina Aguilera's perfume with her song "Not myself tonight".

The music video exists as only one strand of a multimedia campaign, and is just one way in which a song is promoted.

The music industry as a whole has a relationship with a number of different media: Radio, TV, Print media, Film and New Media.

There is often a clear sense of synergy across a number of platforms-e.g. Film.

Examples of the synergy between films and music videos can be seen between films like "Robin Hood Prince of Thieves" and Bryan Adams' "Everything I do".


 This can also be seen between the film "Four Weddings and a funeral" and Wet Wet Wet's "Love is all around"




Synergy is not only used between Films and music videos but can also be used in Tv programmes as well for example the show "Military wives" and the song "Wherever You Are".



Another example of Tv shows and music videos is of the show "Friends" and the song "I'll be there for you" by the Rembrandts.




The success of a Pop Video can be measured in a variety of ways such as things like, how many hits the song gets, how many people buy the CD and how many people download the songs and albums both legally and illegally. With all new ways that can measure how successful a music video or song is it is hard just to say that the amount of record sales that it gets determines how popular and successful this new song is.